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I’m CHRISTINE

I’m a Designer & Marketer

I work at Konverge Digital Solutions. Below are some samples of my work that I have done during my time at Konverge and as a freelancer.

RECENT PROJECT

Website Design & Social Media:
Christina Watkins Poems

Christina Watkins is a Canadian Poet living in Victoria, B.C. She needed a new website and social media marketing for herself and her book, ‘Sky and Earth Cielo Y Tierra’.

It’s not easy creating yourself as a brand. You need the right digital presence and continuity of brand across all channels. SEO & SEM is also part of this project. Working on this website, digital ads, and social media channels has been a delight.

Christina Watkins Poems

MY SKILLS

WEB DESIGN

  • HTML5/CSS3
  • JQuery
  • Bootstrap
  • Materialize
  • Responive Web Design
  • Mobile First Design
  • Web Applications
  • Marketing Websites
  • WordPress CMS
  • Umbraco CMS
  • Dreamweaver
  • Visual Studio

GRAPHIC DESIGN

  • Adobe Creative Cloud: Ps, Ai, Id
  • Digital Graphic Design
    • Icons
    • Ebooks
    • Web Graphics
    • Mockups
  • Print
    • Brochures
    • Postcards
    • Popup Displays
  • Logo Design

UI/UX DESIGN

  • HTML Protoypes
  • Wireframes
  • Mockups
  • Heat Mapping
  • Session Recording

MARKETING

  • SEO & SEM
    • Google Analytics
    • Google Adwords
    • Tag Manager
    • Google Optimize
    • Lighthouse
    • SEO Moz
    • SEMRush
    • Heat Mapping
    • Session Recording
  • Zendesk
  • Content Strategy
  • Copywriting
  • Social Media
  • Branding
  • Email Campaigns
    • Infusionsoft (Keap)
    • MailChimp
  • Vendor Management

PROJECT MANAGEMENT

  • Project Lifecyle
  • Waterfall & Agile
  • WBS
  • Budget & Procurement Management
  • Project Leadership
  • Organizational Behaviour

PROJECTS

Sheil R. Colla's Native Pollinator Research Lab Website

WEB DESIGN & DEVELOPMENT, BRAND

SHEILA R. COLLA’S POLLINATOR RESEARCH LAB

WEB DESIGN & DEVELOPMENT

CARRY ME CLOSE

Konverge Digital Solutions

web DESIGN & DEVELOPMENT, SEO, MARKETING (Content Marketing, Copywriting, lead generation)

KONVERGE

web Design & DEVELOPMENT, SEO, Brand, marketing (content marketing, copywriting, conversion optimization)

MENUSANO

WEB DESIGN & DEVELOPMENT, BRAND, Copywriting

CARRY WITH LOVE

Field Eagle

web Design & DEVELOPMENT, SEO, Brand, marketing (Content Marketing, Copywriting, Lead generation)

Field Eagle

WEB DESIGN & DEVELOPMENT

PIAZZA MANNA

WEB DESIGN & DEVELOPMENT, BRAND

GODDESS BELLYDANCE

ABOUT ME

Over 10 years ago, I decided I needed a website and I wanted to do it myself. I enrolled in a Web Design & Development Certificate at Humber College. I went on to build my website (and many others!), but my next challenge was learning SEO and Digital Marketing. I could build it, but would they come?

My next growth opportunity came in custom software. I used my design & front end development skills to develop web applications and mobile apps. I learned wireframing, UX, the .NET environment, and worked in a team matix with business analysts, project managers, quality assurance testers, and developers.

Being a designer & front end developer for custom software products led to my next new thing: software products. Not only was I creating the UI/UX, I was now in charge of marketing the products. Content marketing, lead generation, email campaigns, and use of analytics to identify and correct pain points of the customer journey is my current joie de vivre.

My currect role as a Marketing & Design Manager has been my favourite. I participate in business planning, budgeting, strategizing, and implementing marketing activities to reach organizational objectives. I manage a diverse team of digital marketers from co-ops to seasoned professionals.

I’ve taken on managing the marketing of multiple lines of business in both the B2B and B2C space. In order to manage all of this, I rely on automation tools, data insights for decision making, and the expertise of my team.

 

Education

  • University of Victoria, BA, Hons.
  • Web Design & Development Certificate, Humber College
  • Project Management Certificate, Ryerson University

Let’s Start a Project!