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I’m CHRISTINE

I’m a Designer & Marketer

I work at Konverge Digital Solutions. Below are some samples of my work that I have done during my time at Konverge and as a freelancer.

RECENT PROJECT

Website Design:
Sheila R. Colla’s Pollinator RESEARCH LAB

Sheila R. Colla’s Native Pollinator Research Lab at York University in Toronto needed a world class website that represented the world class research they were doing.

As everyone knows, bumble bee ecology and conservation is an important area of research. We rely on these pollinators for our food crops. It was such an honour to design this site!

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MY SKILLS

WEB DESIGN

  • HTML5/CSS3
  • JQuery
  • Bootstrap
  • Materialize
  • Responive Web Design
  • Mobile First Design
  • Web Applications
  • Marketing Websites
  • WordPress CMS
  • Umbraco CMS
  • Dreamweaver
  • Visual Studio

GRAPHIC DESIGN

  • Adobe Creative Cloud: Ps, Ai, Id
  • Digital Graphic Design
    • Icons
    • Ebooks
    • Web Graphics
    • Mockups
  • Print
    • Brochures
    • Postcards
    • Popup Displays
  • Logo Design

UI/UX DESIGN

  • HTML Protoypes
  • Wireframes
  • Mockups
  • Heat Mapping
  • Session Recording

MARKETING

  • SEO & SEM
    • Google Analytics
    • Google Adwords
    • Tag Manager
    • Google Optimize
    • Lighthouse
    • SEO Moz
    • SEMRush
    • Heat Mapping
    • Session Recording
  • Zendesk
  • Content Strategy
  • Copywriting
  • Social Media
  • Branding
  • Email Campaigns
    • Infusionsoft (Keap)
    • MailChimp
  • Vendor Management

PROJECT MANAGEMENT

  • Project Lifecyle
  • Waterfall & Agile
  • WBS
  • Budget & Procurement Management
  • Project Leadership
  • Organizational Behaviour
Curriculum Vitae

PROJECTS

WEB DESIGN & DEVELOPMENT

CARRY ME CLOSE

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web DESIGN & DEVELOPMENT, SEO, MARKETING (Content Marketing, Copywriting, lead generation)

KONVERGE

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web Design & DEVELOPMENT, SEO, Brand, marketing (content marketing, copywriting, conversion optimization)

MENUSANO

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WEB DESIGN & DEVELOPMENT, BRAND, Copywriting

CARRY WITH LOVE

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web Design & DEVELOPMENT, SEO, Brand, marketing (Content Marketing, Copywriting, Lead generation)

Field Eagle

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WEB DESIGN & DEVELOPMENT

PIAZZA MANNA

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WEB DESIGN & DEVELOPMENT, BRAND

GODDESS BELLYDANCE

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ABOUT ME

Over 10 years ago, I decided I needed a website and I wanted to do it myself. I enrolled in a Web Design & Development Certificate at Humber College. I went on to build my website (and many others!), but my next challenge was learning SEO and Digital Marketing. I could build it, but would they come?

My next growth opportunity came in custom software. I used my design & front end development skills to develop web applications and eventually mobile apps. I learned wireframing, UX, the .NET environment, and worked in a team matix with business analysts, project managers, quality assurance testers, and developers.

Being a designer & front end developer for custom software products led to my next new thing: software products. Not only was I creating the UI/UX, I was now in charge of marketing the products. Content marketing, lead generation, email campaigns, and use of analytics to identify and correct pain points of the customer journey is my current joie de vivre.

 

Education

  • University of Victoria, BA, Hons.
  • Web Design & Development Certificate, Humber College
  • Project Management Certificate, Ryerson University

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