I’m CHRISTINE
I’m a Designer, Marketer, & Product Manager
I work at Konverge Digital Solutions. Below are some samples of the work that I have done during my time at Konverge and as a freelancer.
RECENT PROJECT
Website Design & Social Media:
Christina Watkins Poems
Christina Watkins is a Canadian Poet living in Victoria, B.C. She needed a new website and social media marketing for herself and her book, ‘Sky and Earth Cielo Y Tierra’.
It’s not easy creating yourself as a brand. You need the right digital presence and continuity of brand across all channels. SEO & SEM is also part of this project. Working on this website, digital ads, and social media channels has been a delight.
MY SKILLS
WEB DESIGN
- HTML5/CSS3
- JQuery
- Bootstrap
- Materialize
- Responive Web Design
- Mobile First Design
- Web Applications
- Marketing Websites
- WordPress CMS
- Umbraco CMS
- Dreamweaver
- Visual Studio
GRAPHIC DESIGN
- Adobe Creative Cloud: Ps, Ai, Id
- Digital Graphic Design
- Icons
- Ebooks
- Web Graphics
- Mockups
- Print
- Brochures
- Postcards
- Popup Displays
UI/UX DESIGN
- HTML Protoypes
- Wireframes
- Mockups
- Heat Mapping
- Session Recording
MARKETING
- SEO & SEM
- Google Analytics
- Google AdWords
- Tag Manager
- Google Optimize
- Lighthouse
- SEMRush
- Heat Mapping
- Session Recording
- Zendesk
- Content Strategy
- Copywriting
- Social Media
- Branding
- Email Campaigns
- Keap CRM
- MailChimp
- Vendor Management
PROJECT MANAGEMENT
- Project Lifecyle
- Waterfall & Agile
- WBS
- Budget & Procurement Management
- Project Leadership
- Organizational Behaviour
PROJECTS
WEB DESIGN & DEVELOPMENT, BRAND
SHEILA R. COLLA’S POLLINATOR RESEARCH LAB
WEB DESIGN & DEVELOPMENT
CARRY ME CLOSE
RMI Pressure Systems
web Design & DEVELOPMENT, SEO, Brand, marketing (content marketing, copywriting, conversion optimization)
MENUSANO
web DESIGN & DEVELOPMENT, SEO, MARKETING (Content Marketing, Copywriting, lead generation)
KONVERGE
web Design & DEVELOPMENT, SEO, Brand, marketing (Content Marketing, Copywriting, Lead generation)
Field Eagle
WEB DESIGN & DEVELOPMENT, BRAND, Copywriting
CARRY WITH LOVE
WEB DESIGN & DEVELOPMENT
PIAZZA MANNA
WEB DESIGN & DEVELOPMENT, BRAND
GODDESS BELLYDANCE
ABOUT ME
I’ve been working in the tech industry for over a decade. I started by enrolling in the Web Design & Development Certificate program at Humber College. I went on to build many websites for companies small to global.
My next growth opportunity came in custom software. I used my design & front-end development skills to develop web applications and mobile apps. I worked in a team matrix with business analysts, project managers, quality assurance testers, and developers.
Being a designer & front-end developer for custom software products led to my next new thing: software products. Not only was I creating the UI/UX, but I was also now in charge of marketing the products. Content marketing, lead generation, email campaigns, and the use of analytics to identify and correct the pain points of the customer journey are my current joie de vivre.
As a Marketing & Design Manager, I participated in business planning, budgeting, strategizing, and implement marketing activities to reach organizational objectives. I managed a diverse team of digital marketers from co-ops to seasoned professionals.
I’ve taken on managing the marketing of multiple lines of business in both the B2B and B2C spaces. In order to manage all of this, I rely on automation tools, data insights for decision-making, and the expertise of my team.
Currently, my role is the Director of Product Management at Konverge Digital Solutions where I set the product vision and strategy for products, understand customer needs, vet ideas for new products and improvements, create product roadmaps, plan and deliver releases, lead the cross-functional product team, and define new product features.
Education
- University of Victoria, BA, Hons.
- Web Design & Development Certificate, Humber College
- Project Management Certificate, Ryerson University
- Digital Marketing Expert Post Graduate Diploma, Digital Marketing Institute
