I’m CHRISTINE

ABOUT ME

I have 15 years of experience in the tech industry, specializing in Design and Marketing. During this time, I have successfully developed numerous websites for companies ranging from small businesses to global enterprises.

My expertise extends to custom software development, where I utilized my design and front-end development skills to create web applications and mobile apps. I collaborated in cross-functional teams, working with business analysts, project managers, quality assurance testers, and developers.

Transitioning from designing and developing custom software, I ventured into software products as a Marketing and Design Manager. In this role, I oversaw the UI/UX creation and marketing of various products. My responsibilities included content marketing, lead generation, email campaigns, and leveraging analytics for campaign optimization.

As a Marketing & Design Manager, I also gained valuable experience in business planning, budgeting, and implementing marketing activities to achieve organizational objectives. I successfully managed a diverse team of digital marketers, overseeing various lines of business in both the B2B and B2C spaces. To streamline processes, I employed automation tools, data insights, and relied on my team’s expertise.

In my current position as the Marketing Director at Edgecom Energy, I lead marketing strategies aligned with business goals. Edgecom Energy specializes in AI and IoT solutions, empowering large energy consumers to reduce costs and emissions. My diverse skill set and experience enable me to contribute to the company’s success by overseeing marketing initiatives and driving results.

Education

• University of Victoria, BA, Hons.
• Web Design & Development Certificate, Humber College
• Project Management Certificate, Ryerson University
• Digital Marketing Expert Post Graduate Diploma, Digital Marketing Institute